On Page Search Engine Optimization Factors Do They Matter?

Let's hop into our Net time machine and take a trip. Today we're headed back in time to 2000 in Internet time, that appears like 100 years ago. Youre an Seo professional and you want to write a book on how to get to the top of search engines what do you speak about? Meta tags are absolutely on the way out. Links assist but this is cutting edge stuff not the basis of your book. Clicking link building tool maybe provides warnings you can tell your cousin. So you talk about keyword density. You say if you want to get ranked extremely for a particular term, you want to have that in your title and you need to have to have it show up towards the top of your page, and in other components of the web page and have your web page be keyword dense for your selected topic. Clicking outsource link building certainly provides aids you could tell your cousin. And Im not talking about 1-3% keyword density 100% keyword density for a word truly worked for some phrases.

Ahh, the memories. The days when keyword density in fact mattered.

Back to late 2006. Keyword density is dead. DEAD! In reality the query comes up if its even essential what content is in fact on your webpage or if it all depends on hyperlinks.

Lets take some well-known examples 1st go to and type in the word failure. The very first outcome youll see is President George W. Bushs bio. Identify more about best link building tool by going to our thrilling wiki. Go ahead and look at the web page, and inform me how several instances the word failure shows up on the web page. Yep zero.

To be fair, lets go back to once again, now kind in waffles. The number 1 result youll see right here is John Kerrys website. Go ahead and count the quantity of occasions you discover the word waffles on that page. Indeed zero once again.

So whats going on here? The reason George Bushs and John Kerrys website are displaying up so extremely for failure and waffles is due to the fact of anchor text. (This distinct tactic actually has a name referred to as GoogleBombing but thats for a diverse day.) A big quantity of internet sites, have links pointing to George Bushs web site with the word failure in the hyperlink.

So what must this inform us 1st of all, quit worrying so significantly about perfectly optimizing your website and begin worrying about what the sites linking to you say.

Now I ought to say that obtaining the keyword you want to rank very for in your tag and possessing relevant content material on that web page does absolutely aid, and if youre targeting a extremely competitive word, then youll need to have relevant content material on your page. Nevertheless, dont be concerned about obtaining exact keyword densities for your pages theyre not assisting you, in fact they may possibly be hurting you since the search engines discovered out that ranking by keyword density was simply abused so now they really penalize websites that are deemed overoptimized or too keyword dense. Just write naturally and leave it alone thats what the search engines want.

Alternatively, make positive the links pointing to your internet site inform your story and say what your web site is about. Alternatively of links that say click right here, get links that say widgets or whatever your website is about.

Before I finish here, I want to give you my preferred example for Google Bombing. Go to the home page of This time type in French military victories and click the Im Feeling Fortunate button. Practically nothing against, the French, but thats hilarious. Click on the French military defeats link for a good laugh..